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Nike to launch Jeremy Lin-themed shoes

(Reuters) - Nike Inc (NKE.N) will start selling Jeremy Lin-themed shoes this weekend, cashing in on the New York Knick point guard's recent rise to worldwide fame.Priced at $130, the shoes will be available on Nike's website.
Nike said it will launch the Nike Zoom Hyperfuse Low basketball shoes, built especially for Lin, this weekend in Orlando, Florida, where the NBA is holding its All-Star festivities.
"It's not a signature line but a version of the shoe that he's been wearing this season," the company told Reuters.
Lin, the NBA's first Chinese-American player and a Harvard graduate, has rocketed from obscurity to global celebrity in just 12 starts for the Knicks.
The world's biggest sporting goods company, headquartered in Beaverton, Oregon, signed Lin in 2010, and launched its "Linsanity" line of clothes at Foot Locker Inc (FL.N) stores last week.
(Reporting by Nivedita Bhattacharjee in Chicago; Editing by Gary Hill)

Paul Martin's American Bistro Joins with Local Farmers

Paul Martin's American Bistro takes its commitment to local farmers seriously. The mantra of the restaurant is "Eat organic. Believe in sustainable. Buy local. Love fresh." and simple yet delicious farm-to-table foods are the heart and soul of the bistro. Restaurateurs Brian Bennett and Paul Fleming developed the concept for Paul Martin's American Bistro in Roseville and spent over a year researching and selecting vendors for the restaurant's fresh, seasonal menu. They forged 40 relationships with innovative local farmers, 80 percent of whom are located in Northern California. Two years after launching the Roseville restaurant, the El Segundo restaurant opened, bringing fine dining to Roseville and El Segundo.

Chef Joshua Korn recognizes the importance of Paul Martin's commitment to local farmers. "One of the things I envision going hand in hand with owning a restaurant is really forming relationships with people who grow things," Korn says of his experience with Paul Martin's. The bistro's mission has been embraced by the chef wholeheartedly. "Smaller farmers are growing more for the integrity of the food and the flavor. So the freshness leads to flavor, color and texture," he explains. Korn relies on the restaurant's relationship with local purveyors to create the bistro's signature dishes, which are carefully prepared to highlight the flavor of the ingredients. "If somebody comes by with something that's just too good to pass up, we'll find some application for it or some way to work it in," Korn says of the bistro's relationship with local vendors.