If you need to be totally honest about it, Ann Sieg is appropriate about this.

Although the network marketing industry has established thousands of success stories by virtue of the traditional marketing strategies, there has been a lot of problems arising out of this marketing approach. Traditional techniques of approaching works for some people (works very well for an elite few) but the results of teaching it to anyone and everyone and asking them to go out and build a business had been devastating as you would expect. Thousands have failed even when they truly desired to succeed. Thousands have lost relationships due to bad implementation of the traditional techniques. You see the problem is that uninformed people teaching uninformed people and this has contributed to a lot of people hounding their close ones to join their business. The worst part is the bad advice doled out by most network marketers when they see their team members failing - "you simply need to keep your faith and do more of it".